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Renaissance Glove
Project type
Strategy - Branding - Photography - Social Media- Retail
Date
2021
Location
Canada
we played a pivotal role in shaping the marketing strategy for The Renaissance Glove brand, ensuring consistency across all platforms and materials. We worked extensively on designing various marketing assets, including posters, product displays, promotional graphics, and educational content. To maintain a unified brand identity, we developed comprehensive guidelines for the marketing team and external partners, ensuring that all touchpoints, whether digital or physical, aligned with the brand’s image.
A key focus of our work was the creation of social media content, where we led photoshoots to produce visuals that better resonated with the brand’s ethos. This included overseeing content for key product launches, holiday promotions, and ongoing brand awareness efforts. We also contributed to the development and execution of influencer campaigns, such as those for Halloween, where we collaborated with select influencers to enhance brand visibility and engagement.
Beyond content creation, we were heavily involved in improving campaign strategies, particularly around key sales periods like the holiday season. This included optimizing ad promotions, managing budgets efficiently, and ensuring that each campaign not only increased sales but also strengthened customer loyalty and brand recognition.
Through our journey with The Renaissance Glove, we successfully combined strategic planning with creative execution, resulting in impactful marketing initiatives that reinforced the brand’s position in the market. Our ability to manage diverse projects—from design to digital campaigns—enabled us to deliver consistent, high-quality results that contributed to the brand’s ongoing success.



